HI, I'M ROZ!
As the founder of Source Medium, I bring over two decades of digital marketing expertise, specialising in Google Ads.
My approach merges data-driven precision with creative innovation, tailored to navigate the evolving digital landscape.
At Source Medium, we challenge traditional digital marketing by integrating strategies across channels, ensuring every customer interaction is optimised and every touchpoint is cohesive.
WHY CHOOSE SOURCE MEDIUM?
Our philosophy centres on transcending conventional channel-focused marketing. We believe in a holistic strategy that emphasises clear, consistent brand messaging and targets meaningful KPIs over superficial metrics.
This approach is not just about adapting; it's about leading in the digital marketing realm, leveraging cutting-edge technologies to deliver unparalleled results.
EXPERIENCE
With a rich history in both expansive and niche marketing agencies, I've garnered insights across entertainment, travel, technology, and finance sectors.
My expertise extends beyond Google Ads to encompass SEO, social media, and email marketing, positioning me to guide businesses towards success in 2024 and beyond.
GOOGLE ADS & BEYOND
At the heart of my expertise is the Google Network, which offers unmatched reach across Search, Maps, Shopping, YouTube, Blogger, and Gmail.
This enables a comprehensive engagement strategy, from initial awareness through to purchase and loyalty. My understanding of paid search and ad formats ensures positive impacts throughout the customer journey.
A HOLISTIC APPROACH
My experience underscores the importance of a unified online advertising strategy. Understanding a brand's digital footprint and establishing trust with potential customers through consistent, multi-channel messaging is key to success.
With Source Medium, your business will not only adapt but thrive, thanks to bespoke strategies that capitalize on the unique opportunities of the digital age.
LETS WORK TOGETHER
With Source Medium, your business gains a partner ready to leverage the full potential of Google Ads and beyond.
I'm excited to help you harness the opportunities of this transformative era in digital marketing. Let's create something extraordinary together and elevate your digital marketing to new heights.
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WHY SHOULD I CHOOSE SOURCE MEDIUM'S GOOGLE ADS AUDIT?At Source Medium, we take a comprehensive approach to digital marketing. Unlike other agency audits that solely focus on Google Ads, we consider Google Ads as part of the broader digital landscape that includes SEO, social media, and email marketing. This approach helps us ensure a consistent brand message across all platforms. Personalised Attention Each audit is not just a report but a collaborative journey to enhance your Google Ads strategy as well as your overall digital marketing approach. Holistic Approach We consider various factors, such as brand identity, unique selling propositions (USPs), online presence, competitors, and user journey, to get a holistic view. Expert Insight Leverage deep expertise in Google Ads to uncover hidden opportunities and rectify underperforming aspects of your campaigns. Actionable Recommendations Receive practical, straightforward advice tailored to your business context. Flexible Engagement Whether it's an online form, a video call, or an in-person meeting, the process is adapted to your convenience and business needs.
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HOW LONG WILL THE AUDIT TAKE?After you have purchased the required level of audit and we have been granted read-only access to your Google Ads account, we aim to deliver your audit report within 7 working days.
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HOW MUCH DOES THE GOOGLE ADS AUDIT COST?We offer 3 versions of our Google Ads Elevation Audit based on your monthly spend to ensure that you receive the most value for your investment. Based on your monthly spend, choose and purchase the audit package appropriate to your business. Upon purchase you will receive a link to our Google Ads Elevation Audit Questionnaire and an email address to grant read-only access to you Google Ads account. This information provides us with the background information to kick start our Audit Process. Once we have accepted your invitation, and you have confirmed it the audit will commence. If you have any questions please use the contact form Once completed, you will receive a custom quote with a breakdown of the audit components. We are committed to providing transparent and competitive pricing for our services, and we prioritise delivering actionable insights and strategic recommendations that can elevate your Google Ads performance.v
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WHAT WILL I GET FROM THE AUDITYou will receive a one-page audit scorecard and 3 to 4 pages of insightful and actionable recommendations tailored to your business objectives. The recommendations will be concise and relevant, avoiding unnecessary information. Customised ad copy recommendations will be provided in editable templates. Best practice guidelines for creating impactful creative assets, including videos and imagery, will be included. 1 Hour Google Ads Strategy Session to discuss the findings and recommendations as well as answering any questions.
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WHERE ARE YOU BASED?Source Medium is based in Richmond, London.
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DO YOU ONLY WORK WITH BUSINESSES BASED IN THE UK?While the majority of our clients are based in the UK, we are by no means limited by our location. While mentoring and training in person may be prohibitive, we have experience running campaigns globally and conducting training and mentoring using video calls.
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CAN SMALL BUSINESSES BENEFIT FROM SOURCE MEDIUM'S SERVICES?Absolutely! Source Medium is dedicated to helping businesses of all sizes thrive in the digital arena. Our strategies are tailored to meet the unique challenges and opportunities of each client. Whether you're a small local business looking to increase online visibility or a larger enterprise refining your digital marketing strategy, our approach is scalable and adaptable to your needs.
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WHAT INDUSTRIES DO YOU SPECIALISE IN?With expertise spanning entertainment, travel, technology, and finance sectors, Source Medium has versatile expertise across various industries. This allows us to tailor our strategies to the specific market dynamics and consumer behaviours of each sector, helping you achieve your digital marketing goals regardless of your industry. Please note we do not offer audits for pure retail accounts centred on Google Shopping.
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HOW DO YOU STAY AHEAD OF ALL THE MARKETING TRENDS?Staying ahead in digital marketing requires continuous learning, adaptation, and innovation. At Source Medium, we deeply involve ourselves in the latest trends, technologies, and methodologies. By using advanced technologies and keeping up with the changing digital landscape, our strategies not only respond to current trends but also anticipate future changes. This forward-thinking approach enables our clients to be industry leaders, making the most of the opportunities in the transformative era of digital marketing. With over 20 years experience in online marketing, adapting to changes is second nature!